The work scope of Linkers Advertising encompasses a wide range of activities aimed at helping clients effectively promote their products, services, or brands to target audiences. Here are some key aspects of the work scope of Linkers Advertising:
Market Research
Conducting research to understand the target audience, market trends, competitor strategies, and consumer preferences.
Creative Services
Developing creative concepts, designs, and content for advertisements, including copywriting, graphic design, and multimedia production.
Digital Marketing
Implementing digital marketing strategies, including online advertising, social media marketing, search engine optimization (SEO), and email marketing.
Public Relations
Managing public relations efforts to enhance the client’s reputation and brand image through media relations, press releases, events, and crisis management.
Account Management
Responsible for client communication, project management, and ensuring client satisfaction.
Media Planning and Buying Department
Handles the selection, negotiation, and placement of advertising in various media channels.
Research and Strategy Department
Conducts market research, analyzes data, and develops advertising and marketing strategies based on consumer insights. Analyzes campaign performance, provides insights and recommendations for optimization, and prepares reports for clients.
These departments work together collaboratively to plan, execute, and optimize advertising campaigns that achieve the client’s objectives and drive results.
Strategy Development
Creating advertising and marketing strategies tailored to the client’s objectives, target audience, and budget.
Media Planning and Buying
Identifying the most effective media channels for reaching the target audience and negotiating media placement and ad space.
Campaign Management
Overseeing the execution of advertising campaigns from concept to completion, including scheduling, and monitoring performance.
Public Relations
Managing public relations efforts to enhance the client’s reputation and brand image through media relations, press releases, events, and crisis management.
Creative Department
Comprised of copywriters, graphic designers, and multimedia producers who develop creative concepts and content for advertisements.
Digital Marketing Department
Focuses on digital advertising, social media marketing, search engine optimization (SEO), and other online marketing initiatives.
Public Relations Department
Manages media relations, press releases, events, and other public relations activities to enhance the client’s reputation and brand image.
Analytics and Reporting Department
Analyzes campaign performance, provides insights and recommendations for optimization, and prepares reports for clients.